Category Archives: Graphic Design

The Package and the Brand are Inseparable

Package DesignA package is more than what you wrap or cover your product with; it is an integral part of the brand message you are conveying. The colours, images, design and copy on it represent your company and the value proposition you share with your target audience. It makes the first impression on a potential buyer and may even sway them to make a purchase.

Part of the Image

A company that is an expert on luxury packaging design shares that some of the functions of a package include:

  • A physical representation of your brand’s persona
  • Grabs the attention of a potential buyer to your product in a crowded rack or section of a retailer
  • It enables you to attain a certain position in a category and gain perceived value that helps boost the potential price of your offerings
  • It provides information about your product and its instructions for proper use
  • Builds brand identity and helps create positive associations that boost recognition and awareness
  • A point of differentiation from competitors and in a crowded niche
  • The package may also serve as a collectible, souvenir or storage of other items, increasing branding awareness

The packaging is more than what you wrap around the products you offer; it is an extension of your brand and is part of your branding efforts to gain market share or boost profit.

Experiential Branding

The best companies, such as Coca-Cola and Apple, find ways to extend their branding through the packaging. One way to achieve this is by making the package a part of user experience. The more creative or useful the box is, the likelier it is for a buyer to keep it. This means that you get to stay with a customer and even be a part of their daily lives. This boosts brand awareness and recognition, allowing you to be the top of mind choice.

Running a Marathon: What Draws People In

Running EventRunning is a great sport that brings people together. It does not care what age, gender or occupation you have. All you need are your pair of running shoes and endurance to go the distance. This is why it is the best sports event to bring to your community. You are sure to have everyone joining in. Even families can come together and be part of your event.

Organizing races, however, is not as simple as everyone thinks. Running may be an inclusive sport but people may also think it is boring or lifeless. No one wants to join something they can easily do in the comfort of their own home. This is why you have to organize more than just a running event. You need to bring something new to the table.

Here are some things you can do to make running more interesting for your participants:

Color

Introducing color to an otherwise plain running event can really make for good photographs. Whether it is having teams divided into colors or having people come running in their favorite costumes, color alone puts a spin on the race. Not only does it create a diverse set of participants, it also makes them easily identifiable. You can also add the use of colored powder – either as part of the game or just an added aesthetic.

Theme

While the main goal is to have people reach certain distances, having a theme for your running event can make it more interesting. Adding mini-games into the run can help make it even more challenging for your participants. You can add treasure hunting as part of their goals or include collecting flags as a requirement before reaching the finish line.

Before planning all these additional themes, always prioritize the safety of your participants in joining your event. You never know, it might become an annual thing after heading it.

Simple Hacks for Crafting a Remarkable Banner

Banner Printing and Design in MinneapolisWhether you’re showcasing your brand at an expo, pop-up event, or conference, your banner is the first thing the audience will see. That said; you have to ensure that it’s understandable, appealing, and relevant to the message of your brand. Otherwise, you risk baffling your loyal clients and lower the chances of attracting new ones.

Here are some useful strategies to ensure that your banner does its job:

Incorporate a Catchphrase or Your Brand Slogan

To entice visitors to stop and look at your booth, your slogan or catchphrase must be large and short enough to be read quickly and from afar. Make certain that it says something that will encourage or lure visitors to know more about what you’re offering.

Short and Sweet

Keep information as simple and short as possible because not all visitors will be patient enough to read through everything on your banner. Stick to the crucial details you wish to impart to users since you can provide more in-depth information on your flyers, brochure, and website. Place the most vital details at eye level and ensure that the typeface you use is legible. You can place supporting information at the bottom because those who are really interested in your business will read your info until the end.

Opt for Professionally Done Images and Graphics

These must be relevant to your services or products and should look professional and not done on a whim. Your banner should be durable and your images and graphics as vibrant as possible, suggests a graphic artist who does banner printing and design in Minneapolis.

Utilize Color Appropriately

Although your banner must stand out among the rest, this doesn’t automatically mean bright and neon colors, especially if it doesn’t make sense for your brand. Coordinate your chosen colors wisely, and if you already have brand colors or a colored logo, utilize colors that will perfectly complement it.

Keep in mind that your banner is usually one of the first things that potential customers will notice of your brand so don’t settle for a mediocre impression. If it’s not well made, most especially during expos and similar events, visitors could easily dismiss your business.

Animal Feeds: The Ideal Guide for Choosing the Best Feed for Your Horse

Horses from TakaniniHorses have over the years proved to be great competitive animals for equestrians. Some also keep them for riding fun, for farm usage, and also for companionship. Whichever the purpose of your horse, you have to ensure it stays strong and healthy always by providing it with the appropriate animal feeds. Having knowledge on the nutrients that a horse needs to keep it healthy will make this selection process easier and more convenient. The feed should have the basic protein, carbohydrates, vitamins, and minerals.

Here is a guide on how to select a horse feed:

For Elite Sport and Racehorses

The health of a racehorse has a significant role to play in its performance in competitions. It is vital to ensure that such horses get their required nutrient and energy content on a daily basis to ensure peak performance. One should ensure not giving the racehorse too much forage as it will weigh him/her down during a competition. The ideal feed for racehorses should be high-energy feeds which will give them fuel during races.

For Farm Horses

Farm horses, unlike racehorses, may not require much energy content in their feed. However, feed with a moderate amount of energy and a lot of nutritional content will ensure that your farm horse stays healthy and performs well in the farm. Forage provides the ideal amount of energy for a farm horse.

For Pony Club Mounts

A pony club mount is one of the most valuable horses in the horse family. It, therefore, requires special maintenance and care to ensure that such a horse is healthy for as long as possible. For this horse type, good quality hay is ideal for its nutritional needs and will keep it energetic as well. The energy content of a feed needs to be considered as well since it could easily affect the mood of the pony.

Using this guide will help you identify the appropriate animal feeds for your horse or horses. However, it is crucial not to forget that water is part of the diet and aids in digestion as well.

Things Single Parents Must Consider to Achieve Kid-Friendly Home

Kid-Friendly HomeReady to start living a single parent’s life with your kids? If you have the opportunity to build your own home from scratch, do remember that you’re also responsible for your kids’ comfort and safety and not just yours. Keep these three major areas baby-proof and kid-friendly for a better and safer home life.

Kitchen – If your child still can't walk and you need to carry them around, you might want to have a widely-spaced kitchen to start you off. Strollers, baby carriages, and cribs can pose a mobility problem with small, single living homes so build a home that can accommodate your baby carry. As for storage, put all the harmful objects like knives, spicy food, and other raw ingredients up high. With your kids crawling and toddling around it’s best to minimize the chances of them being harmed by their curiosity.

Hallways – If your child is old enough to move about and travel between rooms, please keep them away from papers, books, or documents at their height. If the child is teething, they will look for anything within reach that they believe are chewable or edible. More importantly, remove potted plants and small shrubs that are poisonous or harmful to them. If you must keep them, place them on out-of-reach surfaces or better yet, in a room they can’t enter.

Bathroom – Keep all shampoos, lotions, body scrubs and other cosmetics in a medicine cabinet or a child-proof shelf. Use non-abrasive bathroom tiles but are slip-proof when wet. Check the best kid-friendly bathtub and taps available. Ask a custom home builder for options on the right bathroom materials.

Being a single parent can be easier if you plan and design your house to meet your child's needs. If you have a budget for building your own home, think of all the comforts that you and your kids will need to make it an easier transition. 

Safety on Skis: Why You Should Be Aware

Safety on SkisSkiing is one of the most exciting sports around the world. Whether you’re a weekend warrior or a competitive skier who travels the world in search of the most demanding contests, you know there's a lot to love about this activity. You can learn it when you’re five and still enjoy it when you’re sixty.

That is, of course, if you always bear in mind a few things to keep you safe while enjoying your favorite winter sport.

It's cold out there

The first concern is easy to take for granted because you’re always in a cold environment. And as you enjoy blazing speeds down a hill several times, you may even forget about the cold. Never forget that the cold can hurt if you’re not careful. Always wear the right gear to keep you warm (not hot). Even while you’re choosing the right pair of skis at a ski rental in Vail CO, American Ski Exchange reminds that the size and fit will protect you from the cold and injury.

Why the right size matters

If the ski boots have too much room at your toes, your feet will move forward and backward inside them. If the boots are too tight, you can’t wiggle your toes. Both situations will give you cold feet. If you can move your feet from side to side inside the boots, you cannot control your skis. And when you’re speeding down a mountain, you need all the control you can muster.

Clothing should be of the right size, so you won’t run the risk of frostbite. Don’t wear jeans or clothing that can easily absorb water. If you fall and get your jeans wet, you'll get cold quickly and until you change them you won’t get warm again.

You will fall

Falling is a part of skiing. The thing to watch out for is falling too hard. Beginners and pros alike suffer falls, so it makes sense to practice often. Learn the tricks for keeping your balance. You can only learn them through training under an extremely patient friend or a professional trainer.

Skiing is lots of fun, but it does present some real dangers. Make awareness of the risks a part of your skiing at all times, and never try any difficult tricks unless you’re truly ready.

Better than Everyone Else: How Can You Make Your Brochure Stand Out?

Brochure SampleMany business owners today use online marketing strategies, while others still prefer the traditional ones. But no matter which ones you choose, spending your time and money on the right methods can attract more customers and strengthen your brand.

As every dollar counts, you need to make sure how successful every strategy can be. Traditional marketing is still alive, and brochures are no exception. If you are planning to create one that will improve your sales, you’re perhaps wondering what you need to do to make it effective. Here are some helpful tips:

Know Your Purpose

Sure, your main goal is to sell, but you don’t have to tell. Some customers are not interested in simply knowing a company’s products or services. So, if you want to get the attention of your target market, your brochure should highlight the benefits they will receive by choosing you. It’s a quick way of telling them you’re worth the purchase. Convince your prospects that your business will meet their needs. For instance, many homeowners don’t buy new windows to impress their neighbours. They chose to buy them to lower their energy bills.

Make a Great First Impression

Use headlines, statistics or images your potential customer cares about. If the cover page of your brochure is plain and boring, only few people will take time to read it. You may use bullet points and infographics to organise your information. Keep it brief, but don’t forget to use a catchy and engaging headline. If you don’t know where to start, seek the services of experts on brochure design.

Beat Your Rivals

To get more customers and expand your business, you should come up with creative strategies. Promote your brand effectively by telling your prospects what makes you a better choice than your rivals. You can use positive testimonials. Doing this will not put your time, money and effort into waste. It’s like you are giving them a good reason to act now.

With these simple tricks in mind, you will surely have compelling brochures. Always set yourself up for success. Don’t miss the opportunity to earn people’s attention and trust the right way.