Tag Archives: social media

How Long Will Social Media Last?

Social MediaWhen looking at the modern world, it seems like social media – and everything linked to its various platforms – now rules the lives of everyone. News and gossip get passed on using these platforms. Companies like DisruptiveAdvertising.com use social media as a way for businesses to reach its customers. Several of the biggest corporate names have a stake in them. With the way things are going, it looks like social media is here to stay.

A Fad or a Fact of Life?

It is difficult to imagine some of the world’s digital-based companies disappearing anytime soon. Just think of Google. Since its establishment in September of 1998, Google has become one of the biggest companies that the world has ever seen. This is mainly because of the organization’s drive to evolve and push into new areas of expertise, far beyond its original identity of being a search engine.

Perhaps it’s time to include social media platforms like Facebook, YouTube, and Twitter in the discussion. The question is, do these companies have the initiative to try out new things like Google? Facebook might be a good example. CEO Mark Zuckerberg announced Facebook’s acquisition of virtual reality technology developer Oculus VR in March 2014. According to Zuckerberg, their partnership with Oculus VR is a step forward in his company’s mission to make the world more open and connected.

Maybe appealing to past social media “deaths” may hold an answer. Just take a look at MySpace and Friendster. These social networks used to rule cyberspace (not to mention the lives of then-teens who are now working-class young adults) in the early to late 2000s. Among the reasons they died out is because they ran out of new users to entice. Efforts to re-acquire users by adding new features were in vain – and some even feel that these efforts only served to alienate the original user base and slowly kill the platform.

But several experts still have high hopes for the future. They predict that global social media use in its entirety will continue to grow. They estimate that about 2.44 billion people will eventually be on social media in the near future. Such predictions aren’t baseless since Facebook alone has 1.3 billion active users (82 percent of them outside North America). Other platforms such as YouTube also see its share of massive engagement, with audiences viewing 46,296 videos on the site every second.

 

Reaching Out in Social Media: Ways to Achieve Success

Social MediaIt is important to coordinate your marketing efforts on different social media platforms as it affects the overall picture of your brand and its ability to convert visitors. You need a combination of good content practices and traffic in sites such as Facebook, Instagram, LinkedIn, YouTube and others.

Implementing certain strategies provides you with a chance to boost social media reach which will boost your branding efforts across channels.

Identify Keywords that Drive Traffic

According to experts from Musselwhite Marketing and Consulting, it’s best to start a campaign to boost reach by identifying which keywords work in your favor. Keyword research allows you to find potential customers and use terms that already resonate with them. These words are those that people are naturally looking for in a niche.

Identifying the terms that a market is searching for allows you to weave it into the social posts you plan to publish. This strategy enables you to build a strong brand and amplify your efforts for a better conversion rate.

Know the Content Associated with the Keywords

A good online marketer knows the type of content that their audience reads, shares and links to, based on their queries. Determining which posts and videos drive high traffic allows you to know where your efforts are meeting the market’s needs without paid advertising. This highlights a good pairing between the terms you want to use with the content you already have.

The right combination will not only result in improved traffic, but will also positively affect your conversion rates and branding efforts.

Look for Keywords that Work for Competitors

Other than focusing on your keyword and content research, you must also study the terms that take traffic from your site and works well for the competition. Identifying the strengths and success of competitors allow you to find ways to improve and even leverage that information to your advantage.

These strategies enable you to reach a wider audience, increase conversion rates and improve your branding efforts with the help of social media.

Out of Sight, Out of Mind: Social Media Presence Keeps You Top of Mind

marketing agency in BrisbaneThe advent of social media changed the business landscape as companies no longer have to spend a lot on advertising their products or services. This allows them to target specific groups of people who have the profile that fits their market.

The Power and Influence of Social Media

According to statistics from the Pew Research Centre, 71% of adults online use Facebook, 23% use Twitter, 26% are on Instagram, 28% use Pinterest and 28% use LinkedIn as of September 2014.

Breaking down the age group of the statistics further shows the importance of using social media. The numbers show the social networking site usage rate of each age group from 2005-2013:

  1. 90% of 18 to 29 year olds
  2. 78% of 30 to 49 year olds
  3. 65% of 50 to 64 year olds

The rising trend shows the popularity of social networking sites in the last decade.

The trend also shows the importance of focusing on your target market to retain top of mind as you go head-to-head with several other companies in your industry to vie for the attention of your audience. Brisbane marketing agencies such as Made4Media.tv agrees that a strong online presence on social media helps you achieve that.

Social media sites such as Facebook are no longer just a platform to connect and communicate with friends and family.

There are statistics and parameters that enable you to show your ads directly to people who like similar pages and fit your customer profile, and measure their performance. It allows you to target your chosen customers for a more effective campaign.

Social networking sites let you interact with your audience and update them with your latest offerings. This keeps your customers abreast of your products and services. You will face stiff competition, as online marketing is a cheaper alternative as a dollar is enough to start a campaign. Make your ads and copy, catchy and with enough information to entice a click.